Adora Cruises Welcomes Its One-Millionth Guest and Officially Launches the "2026 Adora Service Year"

Since its launch, Adora Cruises has adhered to its "cruise + culture" brand strategy, crafting cruise vacation products that "better understand Chinese travelers." 

By deeply integrating outstanding traditional culture into the brand experience, Aida has created a series of emotionally resonant maritime cultural feasts such as "Nostalgic Dunhuang, Springtime Wanderings," "Nezha's Sea Adventure," and "Peking Opera: China's National Treasure Sets Sail." 

By aligning dining, entertainment, and service with Chinese travelers' preferences across multiple dimensions, Aida Cruises has earned the acclaim and affection of millions of guests while maintaining its industry leadership with a dominant market share.

On this occasion, Aida Cruises officially launches the "2026 Aida Service Year," aiming to further solidify service quality and deepen its commitment to "reassuring, heartwarming, and attentive" service. Over the coming year, Aida Cruises will uphold its service philosophy of "Journey Together, Boundless Experiences." By comprehensively listening to customer feedback, empowering with professional service, refining service details, and responding to personalized needs, the company will systematically enhance the customer experience. Aida Cruises is committed to creating "Aida Service" that is warm, high-quality, and memorable.

Since its launch, Adora Cruises has adhered to its "cruise + culture" brand strategy, crafting cruise vacation products that "better understand Chinese travelers." By deeply integrating outstanding traditional culture into the brand experience, Adora has created a series of emotionally resonant maritime cultural feasts such as "Nostalgic Dunhuang, Springtime Wanderings," "Nezha's Sea Adventure," and "Peking Opera: China's National Treasure Sets Sail." By aligning dining, entertainment, and service with Chinese travelers' preferences across multiple dimensions, Adora Cruises has earned the acclaim and affection of millions of guests while maintaining its industry leadership with a dominant market share.

On this occasion, Adora Cruises officially launches the "2026 Adora Service Year," aiming to further solidify service quality and deepen its commitment to "reassuring, heartwarming, and attentive" service. Over the coming year, Adora Cruises will uphold its service philosophy of "Journey Together, Boundless Experiences." By comprehensively listening to customer feedback, empowering with professional service, refining service details, and responding to personalized needs, the company will systematically enhance the customer experience. Aida Cruises is committed to creating "Adora Service" that is warm, high-quality, and memorable.

Adora Cruises stated: “The trust and choice of millions of guests are our most valuable asset. In 2026, we will seize the opportunity of our 'Year of Service' to enable more guests to enjoy high-quality cruise travel right at their doorstep, experiencing the warmth of home. Moving forward, we will continue to deepen our innovative 'cruise + culture' tourism experience, hoping that Adora Cruises...”

Currently, Adora Cruises operates three large cruise ships: the first domestically built large cruise ship Adora Magic, the "Art Ship" Adora Mediterranean, and the "Gulangyu" under Star Cruises. Its routes cover multiple homeports in East China, South China, North China, and Hong Kong for year-round operations. The second domestically built large cruise ship, Adora Flower City, has achieved full hull penetration with overall construction progress exceeding 91%. Scheduled for delivery by the end of 2026, it will offer domestic and international guests a maritime cultural exploration journey that is "more beautiful, more technologically advanced, and more distinctly Chinese."