Game, set, match: Jannik Sinner becomes brand ambassador for Explora Journeys

Explora Journeys, the MSC Group's luxury lifestyle cruise brand, is delighted to announce its partnership with world-renowned tennis champion Jannik Sinner, who will serve as its new brand ambassador.

The announcement comes just before the US Open, where Sinner will compete on one of tennis's most prestigious stages.

This partnership is built on shared values ​​and a unified philosophy, bringing together two worlds connected by precision, passion, and the pursuit of excellence. Sinner's rise to the top of professional tennis has been characterized by skill, discipline, and composure—traits that align strongly with Explora Journeys' approach to creating transformative ocean cruise experiences. Both share the belief that true mastery lies in the details: from the focus and preparation behind every single point on the court to the meticulous craftsmanship that informs every aspect of Explora Journeys—every suite a retreat, every menu a feast, every voyage designed to inspire emotion and discovery.

At the heart of this collaboration is the "Ocean State of Mind," the guiding principle of Explora Journeys – a sea-inspired philosophy that fosters calm, clarity, and connection. For Jannik, these values ​​are critical to his performance: balance to handle pressure, resilience to recover, and the ability to remain grounded in the constant search for improvement. This alignment reflects a shared understanding that excellence lies not only in the outcome, but also in the process, authenticity, and well-being.

"It's an honor to join Explora Journeys as a brand ambassador," said Jannik Sinner. "For me, well-being is not just about exercise, but also about rest and balance. I believe in the power of nature and mindful routines, and I recognize these values ​​in every Explora Journeys experience."

The collaboration also deepens Explora Journeys' connection to the world of elite sports.

Earlier this year, during the 2025 Formula 1 Grand Prix de Monaco, EXPLORA II transformed into a floating boutique hotel in Monaco's legendary Port Hercule, offering guests unparalleled views of one of the world's most glamorous sporting events.

Building on this success, EXPLORA I will return in 2026, reaffirming the brand's commitment to creating exceptional experiences at the intersection of modern luxury tourism and global sporting excellence.

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