Marella Cruises appoints Denise van Outen as Chief Chill-Out Officer
c: Marella Cruises
Marella Cruises has enlisted British television personality and actress Denise van Outen as its first-ever "Chief Chill-Out Officer":
Launching a new campaign designed to help guests switch into holiday mode before they even step on board.
The initiative follows research commissioned by the cruise line, which found that many British holidaymakers struggle to relax immediately after leaving home. According to the study, pre-departure stress, work commitments and concerns about forgetting important items often prevent travellers from fully enjoying the first days of their vacation.
As Chief Chill-Out Officer, Denise van Outen will share practical advice and easy "lazy hacks" aimed at helping guests leave everyday pressures behind and embrace a more relaxed mindset before embarking on their cruise.
The survey also revealed a range of habits that signal holiday anticipation among British travellers.
Many begin packing days in advance, repeatedly check passports and travel documents, or immerse themselves in travel and cooking programmes before departure. Even the smell of sunscreen or wearing swimwear at home can help put them in a vacation mood.
With the campaign, Marella Cruises hopes to reinforce its focus on stress-free holidays. As an all-inclusive cruise operator, the company combines accommodation, dining, entertainment, flights and transfers into a single package, allowing guests to concentrate on relaxing from the moment their journey begins.
About Marella Cruises
Marella Cruises is the UK ocean cruise brand of the TUI Group and offers all-inclusive holidays tailored primarily to the British market. The cruise line operates a fleet of mid-sized ships sailing to destinations across the Mediterranean, Caribbean, Canary Islands, Northern Europe and Asia, with fly-cruise packages including flights and overseas transfers.
The brand focuses on a relaxed, informal onboard atmosphere, with dining, drinks, entertainment and gratuities included in the cruise fare. Marella Cruises is particularly popular with couples, families and first-time cruisers seeking a straightforward holiday experience with transparent pricing.
The current fleet consists of Marella Discovery, Marella Discovery 2, Marella Explorer, Marella Explorer 2 and Marella Voyager, offering itineraries from a wide range of UK regional airports.