Ambassador Cruise Line and CFC reach agreement to merge and form “Ambassador Group”
c: Ambassador Cruise Line
Ambassador Cruise Line has officially merged with the French cruise operator Compagnie Française de Croisières (CFC), creating a new entity known as the Ambassador Group.
This merger, announced on January 9, 2025, aims to establish a premium affordable value cruise line focused on the "no-fly silver market," targeting travelers aged over 55.
Key Details of the Merger
- Fleet Composition: The Ambassador Group will operate a fleet of three small to mid-sized vessels: Ambassador's Ambience (1,400 guests) and Ambition (1,200 guests), alongside CFC's recently refurbished Renaissance (1,200 guests) which is set to meet the latest environmental standards.
- Market Strategy: The newly formed group intends to capitalize on the anticipated 12% annual growth of the European cruise sector over the next five years. The merger will enable operational efficiencies and resource sharing between the two brands, enhancing their market position.
- Cruise Offerings: Both brands will maintain their distinct identities, offering British and French cruise experiences respectively. The Ambassador Group plans to introduce a joint fly-cruise Caribbean program in late 2025 in partnership with Corendon, targeting markets in the UK, France, and the Netherlands.
Leadership Perspectives
Christian Verhounig, CEO of Ambassador Cruise Line, emphasized that this merger represents a significant step toward their vision for the cruise industry, combining strengths to deliver exceptional guest experiences while adhering to sustainable practices. Maëlysse Pierrot-Guibourt, CEO of CFC, noted that this collaboration will maximize synergies and enhance both brands' offerings in the cruise market.
The transaction is expected to finalize by the end of January 2025, with Ambassador's existing shareholders retaining majority ownership.