‘He's the one’ - international singer songwriter Robbie Williams becomes feelgood ambassador of Mein Schiff Relax
c: TUI Cruises
In just six months' time, the first guests on Mein Schiff Relax will “experience well-being in a new way”.
This first ship in the innovative InTUItion class, which is currently being built at the Italian shipyard Fincantieri, promises to take the unmistakable Mein Schiff feeling to a whole new level.
A concept that has even won over international artist Robbie Williams, who has discovered Mein Schiff Relax for himself.
During a meeting in Hamburg Wybcke Meier, CEO TUI Cruises, introduced the singer and entertainer to the feel-good concept of Mein Schiff Relax. Robbie Williams’ conclusion: ‘I'm constantly travelling, jumping from one hotel to the next. So, what could be better than exploring the world on a cruise and always having your feel-good hotel with you? My life is turbulent, and I've learnt how important it is to have places to retreat to in order to relax. The new Mein Schiff Relax with its many wonderful places to unwind is perfect for this. All I can say is: Relaxing rocks."
Mein Schiff Relax will offer guests a varied culinary journey through high-quality worlds of indulgence, such as Fugu, the new Asian restaurant concept from Berlin star chef Tim Raue.
Mein Schiff is also responding even more intensively to the individual needs of cruise guests in its cabins and suites to create an incomparable holiday experience. For the first time, Mein Schiff Relax also offers single cabins with balconies for solo travelers. High-class entertainment and exciting adventure worlds, themes that are also close to the heart of music icon Robbie Williams, will find a new home on Mein Schiff Relax. Spa and wellness will be redefined on the new ship, for example with an exclusive barrel sauna with marvelous sea views
From 23 September, Mein Schiff will launch a 360-degree communication campaign in the DACH region and the Netherlands, for example on TV, radio, digital out-of-home media, connected TV, online videos as well as numerous digital measures and in travel agencies with Robbie Williams.
In it, the international singer-songwriter shows what he particularly appreciates about Mein Schiff Relax and why ‘Relaxing rocks’. All information about Mein Schiff Relax can be found at:
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